In celebration of the Town of Palm Beach’s 100th birthday, the Centennial Commission is planning some spectacular events and entertainment. Omega Communications + Konstantine Partners had the pleasure of designing the logo for the Centennial. The logo was a challenge to say the least; we worked closely with the Commission on the ID development.

The challenge was to define Palm Beach's image...some key descriptive words the Commission suggested were: Tourism, People, Business, The Arts, Government, Politics, Education, Philanthropy and, of course,  Celebration.

OC+KP presented dozens of directions...a decision was made to keep the logo traditional but with a modern flair. OC+KP incorporated the synonymous and very traditional palm leaves, and then modified them into contemporary minimalism, to show celebration, which worked  well graphically  in the overall execution.

The final design on the left communicates Palm Beach's image exceptionally well. The tall elegant palm leaves is iconic with the name Palm Beach; the star above with eight points represents government / politics and education and the burst or blossomed leaves define celebration / fireworks. The color transformation from dark green to light projects motion and progress. And lastly the simplicity adds elegance to the mark making it easy to apply to different media and to reproduce.

The color scheme was recommended by the Centennial board in keeping with tradition and brand consistency.

We are pleased with the final design, and look forward to seeing the brand expand. OC+KP partners would like to thank Zach Morfogen for making this possible….and the Palm Beach Centennial Board.